Fecha: 23/07/2015 Fuente: Buenos Aires Herald
Announcement by Newsan CEO
Newsan Group CEO Luis Galli heaped praise on Argentina as a hub of strong electronic goods consumption yesterday as he announced the return of the Compaq computer brand to the country, the result of a new agreement between Newsan and rival electronics multinational Hewlett-Packard (HP), who will now partner with Newsan to produce Compaq computers and notebooks in Argentina.
“We are very proud to add a brand as prestigious as Compaq to our portfolio. Our challenge is to maintain the leading role in sales this successful brand sustained for years in our country,” he said, remarking that high consumer confidence made the case for this deal, reflected in better than expected consumption figures for the industry.
Purchases of electronic goods and appliances was “holding and will continue to do so,” he said, praising the strength of the market against earlier fears that during an election year market uncertainty would hurt the industry.
These fears, Galli announced, were unfounded. “With the electoral expectation that we had earlier this year, no one expected these levels of consumption. Usually in an election year, it is said that entrepreneurs do not invest, but this year it was not the case,” he said.
Examining the unexpectedly positive news, Galli also commended the administration’s efforts to promote electronics consumption through the “Now 12” and “Renovate” schemes. “The financing plans for 12 and 18 paid instalments, as with Now 12 and Renovate, are important driving forces for the sector,” he said.
Now 12 guarantees consumers the option of paying for various electronics goods such as smartphones and computers in staggered installments across twelve months, while the Renovate scheme allows electronic appliance consumers to trade in their old appliance in return for a discount when purchasing a new model. Both have proved popular, and, as Galli emphasized yesterday, boosted growth in the market despite uncertainty earlier in the year.